Introducing Romania, the Most Beautiful Dental Clinic in the World. This idea managed to put forward a new way of experiencing a country, by creating a business-driven tourism campaign, based on two of our country’s assets: affordable and high-end dental services, and amazing attractions.

Our role was to help bring it to life in the UK. We did this by hijacking tourism media and experiences with dental offers. From films and billboards in the UK to souvenirs and postcards. We even made an unexpected appearance at the British Tourism and Travel Show where visitors could experience Romania in VR from the comfort of a dental chair.

Made in collaboration with McCann Romania