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ADAM BODFISH

EXECUTIVE CREATIVE DIRECTOR

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Like a Bosch

Making greener home heating choices shouldn’t be dull and boring. Which is why we wanted this campaign to showcase the multi-tech offerings Worcester Bosch have in a way that is entertaining, fun, and catchy as hell. đŸ»đŸŒłđŸđŸŠĄ

The Deflatables

CrossCountry Trains

This campaign places the customer back at the heart of rail transportation. Moving beyond taking people from just A to B, it shows that CrossCountry is a small, but important, part in the journeys of all its passengers.

Romania Tourism

Introducing Romania, the Most Beautiful Dental Clinic in the World. This idea managed to put forward a new way of experiencing a country, by creating a business-driven tourism campaign, based on two of our country’s assets: affordable and high-end dental services, and amazing attractions.

Our role was to help bring it to life in the UK. We did this by hijacking tourism media and experiences with dental offers. From films and billboards in the UK to souvenirs and postcards. We even made an unexpected appearance at the British Tourism and Travel Show where visitors could experience Romania in VR from the comfort of a dental chair.

Made in collaboration with McCann Romania

Banlice

Kids are notorious for picking up all kinds of stuff. So it’ll come as no surprise that they often catch head lice. However, this isn’t from being feral or grubby. It’s more the little bastards (the lice, not children) can easily spread from head-to-head.

Commonwealth Games 2022

The Birmingham 2022 Commonwealth Games will shine a light on this vibrant corner of the Commonwealth.

This is a Games for everyone, a level playing field for men and women with a fully integrated para-sports programme as well, and a huge emphasis on the Commonwealth’s youth.

In short, there is no better stage to showcase the world’s most inclusive, fair and progressive multi-sport event.

Sea Shepherd

Sadly, thousands of whales are inhumanly killed each year. To address this issue in a language us humans could empathise with, we performed this brutal death scene on one of Australia’s most iconic actors.

East Midlands Railway

Life's Better BOXT

The cost of living crisis means the heat is on for millions across the UK. So with the help of Succession’s Brian Cox, we set out to offer a hopeful perspective during these tough times by launching a category changing subscription service for boilers. The campaign acknowledges the worry that many face around energy bills, but remains confident in the British public to keep a cool head.

Thomas Cook

After launching as an online holiday company, Thomas Cook wanted to come back with a bang. We led the iconic brand’s return to TV and OOH with joyful images and a song you won’t be able to get out of your head.

From flaunting it on the beach to lounging in the pool, there’s a Thomas Cook holiday for everyone.

Hankook

Frosty Jack's

Whilst costly A-lister endorsements have become the norm, Frosty Jack’s wanted to do something a little more disruptive for their first ever TV ad. Introducing Hans Handerson, the world’s “most famous” Z-list celebrity hand model. In short, this idea enabled Frosty Jack’s to save on their celeb endorsement so that customers can continue to save on their cider.

Epson

Bolt’s no longer the fastest man on earth, he’s the smoothest. And he’s now on hand to smooth out any printing problems with the help of Epson. From homework to boarding passes, Bolt saves the day as he unexpectedly slides into homes, showing users how to ‘ fill and chill’.

Coeliac Disease

1 in 100 people in the UK have coeliac disease, yet awareness of key symptoms remains low. Early diagnosis is crucial in reducing the risk of health complications later in life and can also prevent years of suffering with unexplained symptoms.

Inspired by the real-life stories of families living with coeliac disease, the series of animations focuses on the different symptoms parents need to look for.

Lovehoney

Let’s talk about sex. Or in this case, sex toys. Recent changes to Google SafeSearch have meant that just under million consumers have been prevented from finding and looking at Lovehoney products in just two months.

Straight Outta Crumpton

In the world of cider advertising, the apple never seems to fall far from the tree. Brands all talk the same. Walk the same. And sing from the same hymn sheet. Not Crumpton Oaks. For one, they don’t even sing hymns. Their cider is made in the city of Birmingham and it’s made with an edge. It’s Straight Outta Crumpton.

Trophy Hunters

Ahead of World Day for the End of Speciesism, this campaign for the UK’s leading vegan charity, Viva! challenged people who are appalled when certain animals are hunted, to not turn a blind eye to the millions of animals murdered each day for meat.

Kenco

To celebrate Kenco’s coffee credentials over the last 100years, we introduced the world to the Cofficionado. A character with a specific set of skills
 though thankfully, not of the Liam Neeson variety. But more an aficionado when it comes to all things coffee.

Bankrupt of England

With the cost of living on the rise, millions of households across the UK are just one energy bill away from bankruptcy.

These banknote-style posters replace the usual famous faces with those who are being hit the hardest. Each poster also features a QR code which users can scan to donate to debt charity Money Buddies.

Hotpoint

Hotpoint’s new ActiveCare washing machine launched with this TV ad featuring, Billie the Bear. Because everyone loves a teddy bear, right? (Well, that’s what research told us).

Bundaberg Rum

Yeah, Aussies certainly like a drink. However, they started to lose sight of the values and spirit which make them, well, Australian.

Stop at Nothing

When asked to launch the fastest network provided by one of Australia’s leading telecom providers. We of course went and asked the fastest human on the planet to help. Fortunately, he said yes.

Band Aid

Not all cuts need a large Band Aid. And not all products need a big brief.

Comic Relief

Red Nose Day is more than just a day. It goes way beyond. Not only in calendar days, but also in expectations and results. Results on some very serious issues that are anything but funny.

Super Powerboy

Watching Pixar movies and playing computer games isn’t for everyone. But it is for me. Which may explain why I was approached to work in collaboration as lead writer with UK gaming company Pixel Blast to create the award-winning, Super Powerboy.

“If Pixar made a Mega Man game, it would probably look like Super Powerboy” - Pocket Gamer

Apple Store’s Hot New Game Listing and Feature

Winner at The XR Big Indie Pitch - PGC London

Fresh Thinking

To showcase how Hotpoint’s new fridge can help make a difference when it comes to combating food waste, we decided to take a peek inside one.

Freedom Finance

Say hello to the Baffles - mischievous little buggers who tangle up your cables, hide your car keys, and fill your head with confusion. Especially when it comes to finances. Thankfully, with the help of our hero, Clarence, we created a campaign to rid the world of bafflement when it comes to applying for a loan.

Milkybar Wowsomes

Kids have an innate ability to be open-minded, unlike us more sceptic seniors. This social and outdoor campaign challenged people (adults) to believe and try something that on paper, looked too good to be true.

Samsung

Australians love a competition. You know, a bit of rivalry. Especially with us Poms. In this case, however, two neighbouring Queensland towns have been debating between themselves for over 70yrs on who should be rightfully crowned the wettest town in Australia. So we went to settle it.

Nespresso

Nespresso were launching a new range of coffees inspired by the different regions of Italy. So, we captured the individuality of each region captured through the eyes of the locals.

Sudafed - Radio

Here's a fact for you. No one likes to be ill. Especially at nighttime when you're trying to get some shut-eye. The aim of these radio spots were to highlight the benefit of taking Sudafed before going to bed so that you can enjoy a good night's kip. 

Like a Bosch

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Like a Bosch

The Deflatables

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CrossCountry Trains

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CrossCountry Trains

Romania Tourism

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ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD

Banlice

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Commonwealth Games 2022

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Sea Shepherd

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Sea Shepherd

East Midlands Railway

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EMR Leisure Travel

Life's Better BOXT

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BOXT Final TVC

Thomas Cook

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Hankook

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Bad Day - Hankook

Frosty Jack's

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Frosty Jack's 'Hans'

Epson

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Epson TVC

Coeliac Disease

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Stomach Pain

Lovehoney

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 Let’s talk about sex. Or in this case, sex toys. Recent changes to Google SafeSearch have meant that just under million consumers have been prevented from finding and looking at Lovehoney products in just two months.

Straight Outta Crumpton

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Straight Outta Crumpton

Trophy Hunters

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Kenco

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Kenco Cofficionado

Bankrupt of England

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Hotpoint

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Hotpoint - Billie the Bear

Bundaberg Rum

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Bundaberg Rum - Unmistakably Ours

Stop at Nothing

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Stop at Nothing

Band Aid

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Comic Relief

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Super Powerboy

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Super Powerboy Trailer

Fresh Thinking

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Hotpoint Fridge

Freedom Finance

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Freedom Finance - Baffles

Milkybar Wowsomes

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Samsung

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The Wettest Town Showdown

Nespresso

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Nespresso - Ispirazione Italiana

Sudafed - Radio

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Sudafed Radio George

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